![]() Market share of AR/Location-based games in top 500 grossing US iOS But in terms of revenues, it remains the undisputed king of the genre. How about inside the subgenre? How is revenue in AR/Location-based games divided between different games? Ever since Pokémon GO’s launch we’ve seen multiple games that have tried to get a piece of its huge pie. Market share of top 10 subgenres in US iOS For example, using Gamerefinery’s Market Share tool, we can see that it only has around a 2.6% share of IAP revenues in the US iOS market. The AR/Location-based game market is still a relatively small genre in the bigger picture of mobile gaming. But how does it fit in with Niantics own Pokémon GO and the rest of the competition? Now we have a follow up from Niantic in the form of Harry Potter: Wizards Unite. ![]() It was a phenomenon with visibility unmatched by any other mobile game thus far. Some games had made use of the technology before, but everything jumped to a whole new level when everyone across the world was chasing Pokémons. The AR/Location-based game market was pretty much born with the release of Pokémon GO back in the summer of 2016.
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